CROSS-FUNCTIONAL TRANSLATOR
SCRAPPY STARTUP CHAMELEON
DESIGN SYSTEMS ARCHITECT
VISUAL PROBLEM SOLVER AND STORY TELLER
AIGA Design
Mentor
OLarry: Rethinking Tax from Both Sides
At OLarry, a $13M Series A startup, I'm the sole designer behind a dual-sided platform connecting consumers and tax professionals.
Through a relentless focus on conversion, trust, and usability, my design work has helped drive the platform to 3,000+ customers and $1M+ ARR.
As the founding product designer at ThunderGraph, I'm building user-centered AI workflows that transform how systems engineers process complex technical documentation into actionable system architectures.
A redesigned onboarding experience increased completion rates by 35% and reduced drop-off by 30%, directly supporting the product's growth as the company moves toward a $4M seed round.
A CIDP Treatment Decision Tool for VYVGART Hytrulo
How strategic UX design generated 106% more specialist visits and 14.7k patient actions.
Argenx reported earnings of $573 million in the third quarter. This coincided with the launch date of this website release. Shares of $ARGX went up 5% after this earnings report.
At SingleCare, I redesigned the health blog serving 2M+ monthly readers, transforming dense medical content into clear, actionable guidance.
The redesign reduced bounce rate by 25% and improved downstream conversion to SingleCare's prescription savings product, contributing to over $1M in annual influenced revenue.
Well: A Mental Health App Transforming Routine to Reward
How gamified UX design increased daily check-ins by 80% and improved patient-provider communication
How strategic UX redesign reduced signup abandonment by 27% and coffee shop saves by 120%
My Design Principles
I'm always working to use design to build a more inclusive, empathetic world. My approach? Find the sweet spot where real user needs meet business goals through great collaboration. I loop in stakeholders and engineers early because good relationships make everything run more smoothly. I care deeply about user outcomes but also sweat the design details - because why choose between impact and craft?
Good design evokes trust
Always design with empathy
How I Work
Step 1: Problem Definition & Strategic Alignment
Every project starts with research—I dive into industry trends, look for inspiration from adjacent markets that could help us stand out, review what we already know about our users, catalog existing pain points, and pull insights from any relevant data we've collected. Then I bring stakeholders together to ensure user needs align with business goals, which helps us prioritize what matters most and plan our next steps strategically.
Step 2: Design and Refine
Next, I translate our strategy into initial designs, making sure every screen balances business goals, user insights, and technical constraints. I schedule regular check-ins with stakeholders, engineers, and product managers to keep collaboration transparent and productive. We always talk through why we're making specific design decisions and where we can improve from the start—this creates a feedback loop that makes both the designs and our team understanding stronger.
Step 3: Iterate and Test
Handoff is never the finish line for me. Whether it's beta testing, A/B assessments, or user surveys, I'm always seeking ways to keep improving the product. I believe in learning continuously from users and iterating quickly to keep them engaged and satisfied. These insights directly fuel the next iteration, creating an ongoing cycle of product evolution.
